Funnels or sales funnels are an effective apparatus to generate more revenue. If used properly, sales funnels can be a game changer. There are some people who have minted millions using sales funnels. The problem is that there are too many funnels and people have started to realize what they are.
If you think your funnel is distinct or unique, then you couldn’t be more wrong. Fortunately, your funnel does not have to be unique to generate more conversions. It simply has to be relevant and convincing.
Here are three tips for better funnel conversions.
Prequalify your Funneled Traffic
The reason why a sales funnel or funnelworks is because it replicated the exact shape and function of a funnel in the virtual world. There is a large catchment and a narrow outlet to channel the outflow. In its simplest sense, an online sales funnel would entice internet users on search engines, social networks, social media and other websites by using advertisements, links or videos and other forms of contents.
Then those users would be redirected to the funnel, which could be the official website, a landing page or sales page, an online store or another website for more information.
It does not matter what you are selling. Your sales funnel has to factor in prequalification. In this day and age when click bait has become a virtual plague, very few things actually are what they seem.
While many people may fall for the click bait and will be routed to the funnel, they would not make a purchase or sign up for whatever you are offering. This is simply because they are not interested. In a classic sense, they have been mislead by false advertising and have realized they don’t want what you are selling.
Prequalification can be just about keywords. However, don’t be dishonest with how you use keywords. You may generate traffic by using irrelevant keywords but you cannot hope to actually have any impact on funnel conversions when your first contact with the audience is a lie.
If your product or service requires sieving or profiling then you must have some mechanism in place that facilitates such a prequalification. There is a reason why we refer to leads as cold or hot. The same reality applies to funnel conversions as well.
A Funnel has to be Authoritative and Convincing
An online sales funnel is often mistaken as a series of steps that would simply take interest people down a rabbit hole. In reality, a funnel would be futile if it were to adopt such a strategy. A funnel will only work when the content presented is authoritative. There should be no dispute whatsoever. Check out this website example using funnels in the free training page.
There is no room for ambiguity. The people redirected and rerouted through a funnel should have no reason to not consider what you are offering. If you have properly prequalified your funneled traffic, then this should be a cakewalk. All you have to ensure is professionalism, factuality and convincing persuasiveness in the way you present the information and subsequently the sales pitch, perhaps both simultaneously.
Simplify the Conversion Process
Finally, you need a simple process to increase funnel conversions. An online funnel often works like telemarketing for the seller and the buyer. There is awareness, consideration and purchase, all the three phases in a buying cycle progressing in quick succession and there is real time decisiveness at play.
If you give your prospective customer one reason to reconsider, then you can be almost certain that she or he would reconsider. Simplify the whole conversion process. Take more time or demand more details and you would surely fail to convert a lead into a sale.
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